People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Diffuser brand Vitruvi offers scent-forward aromatherapy experiences that elevate how people feel in their living spaces. With people spending an increasing amount of time indoors and as concerns around air-quality grow, how can brands extend self-care into peoples home environments?

With an explosion of interest in interiors and furniture, people are leaning more on visual and serendipitous searches on social media. Today’s furniture fanatics now want to reflect a particular aesthetic, as well as their values and personality. How can brands cater to these conscious consumers?

Castlery redefines luxury living for Gen Y, bridging affordability and aspiration. Through its socially-driven approach, the brand embraces trends while motivating homeowners in the cost of living crisis. But how does this position the brand as a leader in reestablishing luxury furniture?

La-Z-Boy has long been a symbol of overindulgent underachievers forever reclining in an overstuffed armchair. But with a massive image overhaul, the company has re-emerged as an Instagram-ready, sustainable, and modern furniture brand for a generation craving comfort and style.