Signal18 Aug 2023
Meta’s Threads and X miss the mark with Gen Z

Initially hyped as a ‘Twitter Killer,’ the usership of Meta’s Threads has fallen significantly since its record-setting start. X’s alienation of its users and Threads’ failure to fill the void has left a vacuum for social media platforms catering to Gen Z's plural interpretation of digital identity.

Meta’s Threads and X miss the mark with Gen Z