Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People expect care and emotional intelligence from brands

Everyday Empathy

Gen Z (born 1997-2010)

United States

Relationships and dating

Social networking

To help singles find their match, Tinder has revealed how to master the art of creating the ultimate profile using faux profiles of famous faces. Highlighting that it’s not just a picture that paints a thousand words, the campaign encourages single people to invest time in curating their profiles.