Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Blanding – the use of monochromatic or minimal design that defined the 2010s – is fading in relevance. Fresh out of lockdown, consumers want the brands they choose to be bold and unique, as well as authentic and transparent. So, how can brands pivot to reflect these changing trends?

The ballooning wellness market has fueled the rise of vapes that contain supplements instead of nicotine. But doubts surrounding their effectiveness highlight the importance of proven safety and health benefits for wellbeing-adjacent brands looking to earn people's trust.

Disposable vape brand Elfbar has become exceedingly popular among young Britons, with the colourful single-use e-cigarettes visible everywhere from the park to the pub. But with questions about its impact on health and the environment, what’s driving its success in a largely unregulated market?