With inflation adding massively to the cost of July 4th parties, many Americans planned to scale back their celebrations - but not when it comes to the classic cookout favourites. With food so integral to traditions, people are looking for brands to help them afford their big rituals.

A study has found that Canadians are sticking to their Thanksgiving traditions despite higher grocery costs due to inflation. This insistence on spending demonstrates the importance people place on celebrating meals together, and this may continue as the cost of living limits how often they eat out.