Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are cashing in on their personal brands 

Generation Sell

United States

Work

Toys and hobbies

As they seek an insurance policy against the precarious economy and job market, Americans are having to consider monetizing their hobbies – whether they like it or not. In a time of high inflation and economic pessimism, people are being forced to consider new avenues of income.