Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

With the world in constant flux, people are using their possessions to ground themselves. However, as certain types of physical goods become less commonplace, many are reflecting on what’s still worth owning in a sharing-enabled world. The evolving nature of digital ownership means that people often feel lik...

A survey has found that, in light of the cost of living crisis, British women are more likely to compromise on skincare than make-up. To maintain brand loyalty, brands in this space may appeal to a growing appetite for personalised products, ensuring they remain essential to beauty routines.

Newly packaged beauty products used to be prime social media fodder, but people are now emphasising items they've used up over new ones. As concerns around product waste grow increasingly front of mind for consumers, 'empties' are gaining traction online as beauty frugality takes centre stage.

The discussion around colorism in the US is moving beyond skin-deep ideas of representation and visibility to structural and even technological change. How much are beauty brands catching up to this cultural conversation and ensuring their products and marketing are as inclusive as possible?

By creating science-backed products for specific Black skin types, 4.5.6 Skin is at the forefront of much-needed change in the industry. As the diverse needs of minority ethnic beauty buffs become apparent, how can brands ensure their offerings are truly diverse and meet buyers’ expectations?