Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Female footballers are experiencing discomfort due to their boots, with the market dominated by brands that primarily cater to White males. Although football and activewear brands are taking steps to be more inclusive of women, there is still a demand for more significant change and diversity.

Nike has partnered with Martine Rose for a genderless tailoring and footwear collection inspired by the world's leading footballers. After years of operating in the background, women's sports are finally receiving the recognition they deserve as people demand authentic representation.

Disney has encouraged young girls to play football with an animation that champions England's female national team. With people looking for meaningful ways to combat barriers to participation in sports, brands have an opportunity to create inclusive initiatives that help remove those barriers.

Adidas’ ‘Impossible Is Nothing’ campaign aims to inspire and capture the loyalty of women by sharing inspiring stories and driving gender inclusivity. How can brands provide practical solutions to real-world challenges and address the barriers that women face in accessing sports?