When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Harrods has redesigned its womenswear section to foster experiential shopping that focuses on discovery. To compete with the convenience of online retail, brick-and-mortar stores are increasingly having to offer novel IRL experiences that can lure people back through their doors.

Fendi and Hey Tea have transformed a Beijing temple to host a luxurious collaboration where Chinese HNWIs can sip limited-edition tea while escaping the hustle and bustle of the city. Post-pandemic, there's a hunger for IRL experiences while also elevating slow rituals that provide an escape.

Greta Gerwig’sBarbiemovie has led to increased interest in Barbie-inspired fashion. Despite comfort becoming a top priority when buying clothes post-pandemic, the power of Barbie is seeing people forgo this quality if it means they can indulge in some sartorial nostalgia.

Youth unemployment has reached some of its highest rates in China as young people deal with economic uncertainty and reevaluate their lifestyles. These rates reflect a prioritisation of wellbeing and highlight a disconnect between education and employment where brands can help bridge the gap.