Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

A demand for more frequent musical releases has put fandoms in conflict with their favourite artists. Music lovers are flooding social media platforms with AI-generated covers faster than record labels can respond, bringing the ethics around AI and art ownership to the forefront of cultural debates.

As streaming platforms inundate users with endless content, Spotify playlists have become a handy resource for people who want to curate and easily discover content that's aligned with their personal tastes. How can brands provide music fans with personalized and participatory user experiences?

Though the Grammys celebrate the best in music, for a real understanding of who’s on the rise in the industry, TikTok may be a better barometer. Why is the platform so integral to Gen Z’s musical exploration? And how is TikTok changing the way they listen to and show love for their idols?

A new wave of Spotify influencers is emerging on TikTok, using the platform to share their music knowledge and curated playlists with their followers. By democratising knowledge through peer-to-peer information sharing, they're dissolving the gatekeeping culture that sometimes surrounds music.