Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Australia

Sports

Community and grassroots

Commbank is gearing up for the FIFA Women’s World Cup with a campaign that champions everyone involved in the sport – from parents carrying the kit to the Matildas representing their country. The ad highlights an opportunity for brands to support women’s football through grassroots communities.