The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

With gamers looking for more realistic and personalised forms of play, AI has great potential to transform the gaming landscape. Could the level of realism that the industry and players anticipate from AI disrupt motivations for engaging with games?

Gaming’s cultural clout is pushing ad agencies to explore virtual worlds in the hope of reaching audiences they’re struggling to meet elsewhere. But with players often hostile to any perceived attempts to market to them in-game, how can brands connect with them without ‘diluting’ their experience?

As curated communities emerge that provide safe spaces for diverse gamers, Black Girl Gamers focuses on providing an inclusive experience for Black LGBTQ+ individuals and women. With gaming undergoing a shift in its consumer base, what do communities like this say about the future of the industry?

Open-world games often boast sprawling virtual environments, innumerable questlines, and character customisation options that keep players coming back over weeks, months, and even years. But how do working adults find the time for these titles between their responsibilities and other entertainment?