Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Plus-size womenswear surged into the fashion mainstream following calls for more diversity on catwalks and in ads. Plus-size menswear, by contrast, remains an afterthought for most brands. But why might this be changing? And what role can the industry play in promoting male body positivity?

Conversations around male self-care have been growing, with masculine stereotypes continually being challenged. But while these improvements have helped men feel more open to addressing their beauty concerns, many still have lingering insecurities that are weighing them down.

Eos’ first campaign for its foray into men’s hygiene pokes fun at tropes within the skincare segment, speaking to men who feel uncomfortable with the outdated notions of masculinity surrounding men’s products. Taboos around men’s skincare are eroding – and communications must reflect changing norms.

Social taboos have long made it difficult to get men talking about sexual wellness, but subscription-based platform Mojo wants to change that. By connecting subscribers with professionals and a dedicated community, it’s going beyond short-term solutions to tackle long-term problems.