Demand for luxury housing is booming in India thanks to the rise of an upper-middle class who are drawn to homes that help them achieve aspirational lifestyles. Emphasising bespoke and values-driven wellness, these premium living spaces reflect evolving notions of luxury among Indian HNWIs.

Indian beauty brands are tapping into the power of Ayurvedic philosophy to court wellness-minded consumers. As the 'health is wealth' mindset goes mainstream post-pandemic, brands offering holistic approaches to care for the body and mind can pave their way to wellness-minded shoppers’ hearts.

As skincare becomes increasingly associated with holistic wellbeing, beauty brands are tailoring their products for at-home ‘skintellectuals’ and wellness tourists. 111SKIN has established itself in this luxury skincare space, providing high-grade, active ingredients and luxury hotel spa experiences.

The world’s fastest-growing economy is opening up to global luxury brands that are setting up shop in unique ways to attract customers. As such, Indians are rediscovering high-end labels and engaging with them on their own terms. But why is exactly the appeal of luxury brands growing in the country?