Joom is connecting Indian merchants with global customers who are interested in products across the beauty, accessories, and personal care categories. The app is part of a new wave of platforms with international reach that aim to boost local economies and uplift small businesses.

WhatsApp has launched a feature in India that allows people to do their grocery shopping directly in the app. As consumers continue to place importance on speed, efficiency, and seamless experiences, the need-it-know mentality is forcing brands to expand and enhance their platforms and offerings.

The pandemic highlighted the unsustainability and unethical practices of the fashion industry in India, leading many consumers to seek homegrown eco brands. Doodlage places zero-waste and upcycling at the core of its model, catering to a growing demand for secondhand clothing and one-of-a-kind style.

Value-driven Indian consumers are turning to locally-made and socially-minded products purchased via e-commerce. Phool, a company ‘flowercycling’ floral waste found in the Ganges, is blending environmental activism with social empowerment to reach impact-focused online shoppers.