Inês Fressynet is a senior behavioral analyst at Canvas8. Following a career in digital and broadcast journalism, she was drawn to cultural insights and strategy. She has carried out numerous qualitative and ethnographic research projects with a global perspective thanks to her fluency in three languages. In her spare time, she can be seen practicing headstands or reading French literature.


People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

Indonesia

TV, film, and social media video

Apps and software

Work

Television news anchors and immigration authorities in Indonesia are working in tandem with polyglot and flawless AI-powered avatars. They're tapping a growing demand for personalised and seamless brand experiences, but there is still some tension around accepting AI-powered tech.