When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

A growing interest in sports such as pickleball, padel, rugby, and skiing is fueling demand for niche activewear. The popularity of these activities is driven by different characteristics compared to major league sports, challenging brands to identify what makes these communities tick.

Darts sports fans are ushering in a new era of fandom, a sense of togetherness built on community and accessibility within this social-first sport. As the one-niche sport gains mainstream appeal, what can the sports and entertainment sector learn from darts and its inclusive, imperfect charm?

Courtside is a functional drink aimed squarely at those getting out and active. As people look for ways not only to quench their thirst but also boost their health, the brand's offering will appeal to the growing number of sober-curious Gen Zers who are reaching for functional drinks when thirsty.

The pandemic has resulted in a golfing boom, especially among people who were previously uninterested in the sport. One major contributor to this growth in popularity is the rise of hybrid entertainment venues like Topgolf, that helps to provide frictionless access for all.