Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.


People expect brands to rise to society’s challenges

Shared Values

People are demanding a proactive approach to the fate of the planet

Hyper-sustainability

Gen Alpha (born 2011-present)

Gen Z (born 1997-2010)

United States

Global

Media and Entertainment

Fashion and Style

Sustainability

Clothing, footwear, and accessories

Music, radio, and podcasts

Puma has launched a sustainability podcast in an effort to bridge the education gap among younger audiences. While bringing clarity around its eco-concepts and behaviors, Puma is showcasing authentic collaboration with young voices to address climate change issues.

Can brand communities make digital shoppers more loyal?

Niche homewear marketplace targets design enthusiasts