Demand for luxury housing is booming in India thanks to the rise of an upper-middle class who are drawn to homes that help them achieve aspirational lifestyles. Emphasising bespoke and values-driven wellness, these premium living spaces reflect evolving notions of luxury among Indian HNWIs.

The world’s fastest-growing economy is opening up to global luxury brands that are setting up shop in unique ways to attract customers. As such, Indians are rediscovering high-end labels and engaging with them on their own terms. But why is exactly the appeal of luxury brands growing in the country?