As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Britons are treating themselves to their favourite foods and snacks for a sense of indulgence and solace amid a testing cost of living crisis. Canvas8 spoke to eight people to find out when and why they indulged in comfort foods, and to talk about their attitudes towards ‘guilty pleasures’.

A survey has shown that Britons are open to trying more unusual, non-traditional breakfasts. The findings arrive at a time when people are changing traditional conventions around eating, looking for ways to treat themselves and indulge rather than stick to food they perceive to be boring.

A survey has found that the British tradition of tea and biscuits is at risk, with young people preferring snacks such as granola and samosas. The results demonstrate how culinary habits are shifting as people embrace international palates and rethink what constitutes a 'meal'.

By catering to local palettes through hyper-specific flavours, Lay’s is appealing to a variety of taste buds all over the world. In India, flavours such as Masala Magic are helping Lay’s to win favour over rival brands, leveraging the brand’s popularity in a competitive marketplace.