Signal9 Jun 2023
Erewhon smoothies become Gen Z status symbol

TikTok hype and exclusive collaborations have pushed an innocuous beverage into being one of the most coveted luxury items on social media. Erewhon’s smoothies tap into wellness and beauty trends as well as association with celebrity lifestyles, making them a must-have accessory for Gen Zers.

Erewhon smoothies become Gen Z status symbol