Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are placing more value in emotional intelligence

Soft Touch

People are constructing meaningful collectives 

World Builders

United States

Home and Relationships

Relationships and dating

Advertising

Attempting to reflect sentiment around online dating and emotional maturity, Match has launched a campaign in hopes of bringing the fun and excitement back to dating. Amid increased dating burnout, the campaign is encouraging more mature approaches to love and relationships.