The North Face launched a pop-up camp experience in Shanghai, aimed at people seeking escapism from city life through experiences that reconnect with nature and the outdoors. The event appealed to not only adventure seekers but also the Urbancore fashion trend loved by young Chinese fashionistas.

Now that daily COVID-19 tests are not required in China, Hoegaarden has turned testing sites into beer-tasting booths to bring excitement back to the streets. As people navigate the post-pandemic landscape, campaigns like Hoegaarden's encourage celebration and togetherness with a sense of relief.

After rising to international recognition, Guochao captured the attention of global brands. But many campaigns have fallen flat due to a lack of deep understanding of the concept. Canvas8 spoke to Xiaojing Huang, a renowned design strategist and trend expert, about the nuances of Guochao.

With growing middle- and upper-middle-class populations in China, people are spending their money on everyday luxuries. Offering an indulgent yet healthy snack that taps into the country’s growing obsession with ice cream, Chicecream is a perfect hybrid of guilt-free treat and Insta-aspiration.