Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


Border Reorder

Hong Kong

Beer and cider

Community and grassroots

Carlsberg's craft beer brand, YAU, has partnered with a porcelain factory in Hong Kong to create limited-edition beer glasses. The collectibles showcase the factory's craftsmanship and tap into a desire for unique and hyper-local products that celebrate the values of creativity and culture.