Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People expect brands to rise to society’s challenges

Shared Values

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

Gen Z (born 1997-2010)

United States

Careers

Work

Money

AARP is finding ways to recruit and retain younger employees through pay and work transparency, as well as offering a pension plan. Amid ongoing economic uncertainty, young people are looking for jobs that both align with their values and provide a sense of financial security for the future.