Signal26 May 2023
Breguet's artful timepieces shine at Frieze New York

Playing up its craft heritage, Swiss watchmaker Breguet is hoping to connect with potential new customers through an art exhibit at Frieze New York. The brand's approach reflects the changing role of wristwatches, with many viewing them as investments and works of art rather than practical objects.

Breguet's artful timepieces shine at Frieze New York