Young Americans are moving in with their partners at an alarming rate in an attempt to avoid 'singles tax'. However, the pressures this puts on some relationships are causing some regret, highlighting how the cost of living crisis is affecting people's lived experiences at home.

Prospective Gen Y homeowners – whose struggle to purchase property has been well documented – have been dealt another blow as interest rates rise and banks take a cautious approach to affordability checks. What can businesses do to help first-time buyers who are stuck in a housing limbo?

A survey has found that climate fears are stopping people from having children. With many Gen Yers and Zers already delaying traditional milestones due to economic challenges, there are opportunities for brands to acknowledge and normalize a broader range of life paths and family units.