Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are demanding a proactive approach to the fate of the planet

Hyper-sustainability

United States

Eating and Drinking

Organic food sales in the US crossed the $60 billion mark for the first time in 2022 despite the effects of inflation. Surging interest in the segment is partly down to the sustainability and health benefits on offer, along with a growing desire for indulgence during economic volatility.