Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are refusing to accept purpose-washing

Assertive Audiences

People want their identities to be reflected in mainstream culture

Collective Equity

United States

Media and Entertainment

Citizenship

Gaming

Community and grassroots

NYX is raising awareness of anti-LGBTQ+ bullying in the online gaming world with a new campaign to commemorate Pride Month. Offering education and allyship training nationwide, the brand aims to target hate by creating safe spaces both in the metaverse and in real life.