WeAre8 is expanding to Australia with the promise of fostering closer connections between consumers and brands while 'doing good' for the world. As people grow tired of popularity-driven social media, they may be open to having a more transparently transactional relationship with brands.

Balancing privacy concerns with optimal experience has been a challenge for digital marketers. But when or why are ads seen as more acceptable by consumers? Canvas8 spoke to Dr. Tami Kim, assistant professor of marketing, to understand why people feel negatively about targeted advertising.

As marketers increasingly push ads onto the personal devices in our homes, your phone’s lockscreen could be the latest advertising battleground. But as traditional digital advertising is changing, will privacy-savvy Americans accept this, and what can brands do to avoid advertising misuse?

Through immersive adtech, French start-up Gadmse is hoping to create more seamless gaming experiences by featuring dynamic and interactive adverts that don’t disrupt the game. As an increasing number of people turn to gaming for escapism, people have higher expectations of seamless engagement.