Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Women and people of color are calling out ‘medical gaslighting’, shedding light on biases entrenched within medicine. As more people speak out against injustices on both a personal and societal level, they're expecting institutions and companies to deliver on accountability.

Before the coronavirus pandemic, both health providers and patients were reluctant to embrace telehealth, despite the convenience. But attitudes are changing as people see the benefits of going remote. What can brands do to provide the quality of care people expect, but from a distance?

Going to the vet can be a difficult experience – pets may get spooked at the clinic by strange smells, sounds, and other animals, while many owners struggle to find the necessary time and funds to visit. FirstVet addresses these pain points by setting up virtual appointments through video calls.

Headspace and sexual health community app Peanut have created a collection of empowering and educational content just for women. Many women feel their sexual health isn’t taken seriously and that sex continues to be a taboo topic, and this partnership aims to tackle those stigmas.