Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are processing a synthetic reality

Reality Split

People want insider status that's community-driven

Inside Track

Gen Z (born 1997-2010)

Global

Home and Relationships

Communications

Relationships and dating

Social networking

Gen Zers are soft-launching their romantic relationships, posting subtle hints of their significant others on social media. The movement is indicative of a wider shift towards using social media in a way that seems much more effortless as people look to adopt a perpetually aloof persona online.