When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Forget the climbing gym: more and more Australians are installing custom rock walls in their homes. While this may be an extreme manifestation of the sport’s growing popularity in the country, it also reveals what Gen Y and Z look for in their ideal home – a personalised recreational paradise.

Indian luxury fashion house Anita Dongre has launched its flagship store in Mumbai, which reimagines old Bombay through contemporary sensibilities. By providing an immersive experience akin to time travelling, it seeks to capture shoppers who want to ground themselves in luxurious moments.

With an explosion of interest in interiors and furniture, people are leaning more on visual and serendipitous searches on social media. Today’s furniture fanatics now want to reflect a particular aesthetic, as well as their values and personality. How can brands cater to these conscious consumers?