Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Walmart’s Text to Shop service makes grocery shopping an achievable task for busy parents. Banking on the appeal of its familiar interface, it's hoped that the app will convert traditionally skeptic Americans into online shoppers through the promise of a freed-up schedule for family time.

TikTok is expanding its e-commerce presence by opening up its storefront opportunities in twelve new markets. With the app’s dominance in both entertainment and search, it's building a presence that people are increasingly reliant on and is leaning into the new attention economy.

Pinduoduo is an app that’s turning the tide on China’s e-commerce sector. Working at the intersections of artificial intelligence, livestreaming, and social shopping, the tech brand is innovating the landscape of social commerce and giving the big names some competition.

Since the pandemic, attitudes towards online shopping have changed significantly in Saudi Arabia. With a nation made up of people mostly under 30, it’s the younger generation – and their affinity for all things digital – that’s leading the way. So, what can brands do to cater to this shift?