Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Canadian chain Pizza Pizza has launched a campaign offering 'fixed rate' pizza, promising no price increases for up to a year. As people face rising costs across everyday life, the initiative shows how brands may alleviate financial stress and help customers maintain some small luxuries.

As food prices remain high, Americans are focusing on how to maximize loyalty programs to stretch their dollars. Grocery stores and app-based food retailers are enhancing loyalty programs with noticeable pay-offs for membership fees and special gifts to keep the feeling of splurging alive.

Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?

The cost of living crisis has made people hyper-conscious about money, leading many to look for ways of better managing their finances. Canvas8 spoke to Dr. Chuck Howard about how budgeting influences people’s spending behaviours and what brands can do to support consumers.