Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


People are processing a synthetic reality

Reality Split

Great Expectations

United States

Apps and software

Publishing

News aggregator service Artifact has added an AI feature that summarizes articles for easier readability while customizing the tone of voice. This update brings into question the reliability of such tools as well as people's willingness to corroborate information when it is made so accessible.