In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.

A survey has found that, in light of the cost of living crisis, British women are more likely to compromise on skincare than make-up. To maintain brand loyalty, brands in this space may appeal to a growing appetite for personalised products, ensuring they remain essential to beauty routines.

Dupes – skin and beauty products that perform near-identically to brand name mainstays and holy grails – are on the rise. Blogs and TikTokers help savvy consumers to get the effect they want without breaking the bank, meaning that brand names might struggle to maintain loyalty and keep up.

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.