As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Luxury brand Telfar, well-loved for its handbags, has implemented a pricing system in a move to increase transparency and democratize the luxury market. It comes as many young consumers look for ways to gain entry to the market, finding creative solutions or turning to resale platforms.

With cost of living pressures ramping up, will consumer spending necessarily decline? Inflation anxiety could actually drive up spending as people preempt perceived price increases in the future. Canvas8 spoke to behavioural economist Meg Elkins to unpack the phenomenon of inflationary psychology.