Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

The Gender Pay Gap app went viral for exposing brands whose actions failed to align with their policies during International Women’s Month. The incident highlighted Gen Z's fearless approach to exposing performative allyship on social media and their demand for tangible support.

With parental responsibilities affecting women’s career paths, many face obstacles when returning to work and finding their feet in the workplace. How can companies support and facilitate women in their desire to grow and thrive within the workforce and continue to close the gender pay gap?

Despite the numerous efforts to tackle inequalities and biases against women, we are a long way from gender equity in workplaces. Canvas8 spoke to Charlotte Moser and Professor Nyla Branscombe to understand the power of gender allyship in fostering equality within professional environments.

From Einstein to Steve Jobs, culture has long stuck to the narrative that the biggest brains in maths and science are male. Research shows that gender stereotypes might not just impact women’s aspirations, but also their self-assurance when it comes to their abilities in typically ‘male’ areas.