A study has found the majority of GPs believe mental health services for children are inadequate and in crisis, meaning young people cannot access support when they need it. With GPs swamped and unable to provide mental health care, there are opportunities for brands to help fill this gap.

Social media platform Geneva has become popular among Gen Zers who wish to connect privately and directly with other users who share similar interests. As people reject performative social feeds in favor of authentic online interactions, how are community-oriented apps keeping users engaged?

With teen mental health in rapid decline, many are turning to TikTok as a space for candid conversations and self-discovery. But with the accuracy of health content called into question, how can online platforms provide support without exacerbating mental health struggles?

A survey has found that young people value strong role models almost as highly as relationship and sex education when it comes to helping them prepare for adult life. With scrutiny on education high, there are opportunities for alternative authority figures to make an impact with Gen Alpha.