Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Uprise offers Gen Zers a digital family office to help optimise their finances, combing AI with human advisors to hone personalization and build trust. In spite of a wave of new fintech solutions available to Gen Zers, financial literacy is still low and this cohort wants help managing their money.

In a culture of online comparison, the pressure of financial upskilling is rubbing off on Gen Z, with research finding that money talk is fast becoming taboo. As young people seek a less pressurised approach to money, brands have an opportunity to present a different style of financial empowerment.

Scout is looking to make investing more fun, less intimidating, and educational for a younger audience through an easy-to-use app. As more Gen Zers and young people step into financial independence, how are fintech platforms helping them find their footing in the market?

Gen Zers are taking to social media to learn about finance – covering a full suite of topics from budgeting hacks to how to identify the next meme stock. The problem is, it’s hard to discern in the world of finance edutainment which influencers can be trusted, and who should be avoided.