As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

For people with disabilities, finding home furnishings that meet their physical needs and still look stylish can be difficult. In an attempt to make this easier, Pottery Barn's Accessible Home Collection provides products that offer comfort and safety without comprising on design.

A lack of information about the accessibility and facilities available at outdoor spaces often prohibits people with disabilities from exploring the great outdoors. That’s why Accessible Beaches Australia has launched a directory aimed at making beaches across the country more inclusive spaces.

Disability rights advocate and speaker Molly Burke is busting stigma by educating people about her daily life as a blind woman on YouTube. She has been instrumental in filling the representation gap left by mainstream media and breaking down the barriers that blind people regularly experience.

As the beauty industry grows to encompass values of wellness, uniqueness, and acceptance, it’s vital that it leads the way in inclusivity and action. So how can brands focus on product development and design that appeals to people with disabilities, ensuring across-the-board representation?