In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?

The pandemic introduced a new world of possibilities in terms of wellbeing, as people had more time to explore online retail in the self-care industry. With perfume marketing evolving from selling sex to promoting wellness, how can brands cater to consumers’ desire for feel-good fragrances?

Scent by SIX has launched a set of essential oils designed for caregivers. Recognising the unique experiences and burnout levels associated with caregiving, the launch demonstrates how brands can tailor self-care rituals and products rather than offering one-size-fits-all solutions.

The toll of the pandemic and continued pressure on the NHS have contributed to many Britons getting curious about alternative therapies. After investigating this in our Sector Snapshot of Health and Fitness, we spoke to nine people across the UK to get their views on non-traditional healthcare.