Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

People expect care and emotional intelligence from brands

Everyday Empathy

Gen Z (born 1997-2010)

Gen Alpha (born 2011-present)

United States

Health and Fitness

Sexual health

Media and Entertainment

Publishing

Dr. Allison Rodgers has released an inclusive illustrated guide to understanding female anatomy. Targeted at a younger audience, the book is set to break down harmful stereotypes and stigmas while also empowering young people and their parents to have open, honest discussions about sex.