Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

From decentralised autonomous organisations (DAOs)  run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

World Builders

The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Beta Lives

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

Older Adults (born pre-1946)

United States

Fashion and Style

Communications

Clothing, footwear, and accessories

Social networking

Gramparents, an Instagram account posting the best-dressed older people in New York and beyond, has partnered with clothing brand Beams on a new line of tees and sweatshirts. The collab gives followers a physical link to their online community, authentically matching the culture it's building.