As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

The 'Triangle Tracker' campaign from Doritos gamifies the iconic snack with a hybrid online/offline scavenger hunt. With people placing so much value on experiences over products, it provides an example of enhanced brand interaction that can create a stronger connection with consumers.

The Seanack campaign hopes to gamify ocean clean-up initiatives and turn beach waste into currency through its ocean clean-up project in South Korea. As people look for ways to behave in a more eco-conscious manner, brands are finding creative ways to get people engaged and spread awareness.

In the face of climate change and eco-anxiety, people are becoming more conscious of where and how they shop. As sustainable shopping behaviours become embedded in culture and as people seek guidance and support from brands, Selfridges Project Earth is helping to build a more planet-positive future.

Rising prices means that many eco-conscious Britons have had to shed their values when shopping, leading them to opt for less sustainable but more affordable products. Canvas8 spoke to eight people across the UK to understand which switches they’re making and how this has impacted them.