Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Valued at almost $200 billion globally, the gaming industry is growing fast. Yet while 48% of gamers identify as female, pervasive harassment is seeing the industry lose a fifth of female online gamers. How can brands contribute to the cultural shift the gaming world requires to become more equitable?

Burberry and gaming org Gen.G have teamed up to launch a four-part educational content series that aims to champion women and the importance of inclusivity in gaming. As women remain underserved in e-sports and other STEM sectors, brands have an opportunity to offer ways to redress this imbalance.

Thanks to the rise of e-girls and stars like Ricki Ortiz, female gamers are getting more recognition in the industry – but that doesn’t mean they’re on a level playing field. Most women choose to hide their gender while gaming, highlighting a need for brands to prioritise safety and respect for this group.

The pandemic has pushed gaming into the spotlight as people spend more time at home and try to manage their anxiety through virtual play. But despite the large – and growing – number of female players, developers have been slow to create games tailored to this audience. Enter HoloVista.