Travel brand Black & Abroad has launched a data-driven campaign visualizing areas of the US where Black communities have been marginalized, divided, and oppressed. In a bid to help travelers prioritize destinations, the brand is encouraging a deeper engagement with the experiences of the community.

Denim brand Lee has launched a collection with The Brooklyn Circus (BKc), a Black-owned menswear label that highlights the history of Black cowboys. As more people begin to question established cultural narratives around the US, heritage brands can help redefine whitewashed notions of Americana.

Easy travel across the globe was once something of a pipe dream for most black travelers, but Nomadness Travel Tribe is changing that. Inspiring thousands to get away, have adventures, and make memories, Nomadness and companies like it are encouraging black travelers to see the world on their terms.

Travel platforms are urging people to connect with destinations through the eyes of locals, catering to an appetite for realness within the experience economy. How is this content impacting travel media, and to what extent is authenticity affecting decision-making for Gen Z and Y travellers?