In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

No stranger to controversial drops, MSCHF has released a cologne that replicates the smell of WD-40. Taking olfactory experimentation to the next level with its embrace of satire, the scent has found resonance among Gen Zers who are looking to fragrances as a conduit for ironic self-expression.

Food artists are creating new styles of cakes that are chaotic and borderline grotesque. Battling a culture of perfectionism, people are rejecting dominant forms of beauty and rewriting aesthetic standards. It’s why food is also becoming an outlet for more candid expressions of identity.

Isamaya Beauty is a cult beauty brand representing constant transformation and challenging conventional beauty standards. Its seasonal collections, created by make-up artist Isamaya Ffrench, appeal to Gen Zers using make-up as a way to articulate shifting self-expression over a more fixed identity.

As a visual-first generation, people in their late teens and early twenties are developing new layers of visual culture to build community, express their individualism, and push back against the status quo. How is the fashion sector embracing post-ironic and meta-ironic behaviours for Gen Z?