Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Survey results reveal how common it is in the US for the home-buying process to reduce prospective Gen Y and Z home buyers to tears. With homeownership coming to many later in life – if at all – those going through this major life milestone are more expectant of support and empathy from brands.

Homes half the size of studio apartments are popping up all over Tokyo. In addition to being more affordable, these properties neatly fit into the concept of 'small living', which is gaining traction among younger adults looking to adopt more considered forms of consumption.

The UK has one of the most expensive housing markets in the world, leaving Generation Rent feeling hopeless about their home-owning prospects. But through social media-savvy content and resources that encourage property discovery, Boomin is hoping to reignite dreams of ownership for Gen Yers.

Prospective Gen Y homeowners – whose struggle to purchase property has been well documented – have been dealt another blow as interest rates rise and banks take a cautious approach to affordability checks. What can businesses do to help first-time buyers who are stuck in a housing limbo?